PST Media and Communications
West Coast-focused PR that respects the pace, people, and priorities of the Pacific time zone. Establishing news waves for Sports & Tech companies in CA, WA, OR, and NV.
West Coast Sports + Tech Media Relations
Sharp, nimble, regional-first strategic communications. News driven and relationship focused media relations. Authentic and innovative messaging. Real audience reach and connection. Completed goals and shattered KPIS.We've been covering West Coast Sports since 2015! We launched a weekly newsletter in 2020. We began helping Sports & Tech companies in CA, WA, OR, and NV in 2021.Our Time. Our Audience. Our Conversations. Our Brands. Our Teams. Oure Players. Our Market. Our Culture. Our People. Our Impact.
Unlock Audiences in the Pacific time zone
From locker rooms to launchpads, PST Media and Communications is the media engine behind the region’s most compelling stories. We blend industry-grade strategy with street-level savvy — helping athletes, founders, and brands cut through the noise and get seen where it matters.Backed by years of experience across sports media and tech PR, we know the West Coast isn’t just a region — it’s a narrative. Let’s tell yours.
Media Relations Ala Carte Services
- Varsity: Media Lists that Actually Hit
We build hyper-targeted lists across every pro sports market in CA, WA, OR, and NV — tailored by beat, outlet, and interest (sports biz, tech innovation, NIL, startup funding, and more).- Collegiate: 1:1 Custom Outreach
We skip the mass email blasts. Every pitch is handcrafted, human, and directly sent to the writers and editors that move your story forward.- Championship: Media Event & Activation Strategy
From panel prep to pop-up activations to game day moments — we help plan, pitch, and place your events with the right media targets.
Integrated Communications Strategies
- Level 1: The Foundation
- Brand messaging & media boilerplate
- Custom press kit
- Initial curated media list (sports, tech, local)- Level 2: Visibility Mode
- Everything in Level 1, plus:
- Thought leadership + bio polish
- Award + speaking opportunity recommendations
- Strategic placement calendar (industry/editorial timing)- Level 3: Pitch & Press Execution
- Everything above, plus:
- Ongoing pitching (proactive + reactive)
- News monitoring for media hooks
- Media tracking + coverage reports- Level 4: Enterprise / Retainer
- Full agency-level support:
- Crisis comms planning + response
- Long-term story development
- Dedicated client/media relationship management
- Cross-campaign coordination (press, content, influencer)
Who We Work With
We are built for West Coast players, creators, and companies who earn attention authentically. Whether you're announcing a new drop, pushing into new markets, or building a legacy off the field, we help you show up in the right stories, at the right time.Our clients include:- Agencies looking for regional or vertical expertise in West Coast sports and tech media relations
- Athletes & agents building off-field brand equity
- Founders & startups in sports, tech, or fan engagement
- Leagues & events needing West Coast press
- NIL & creators ready to go beyond hype
Founder
Pete D. Camarillo and a team of freelancers execute a variety of strategic communications and integrated marketing plans for sports and technology companies. Pete leads the team with 10 years experience in communications and journalism.He also produces a weekly sports newsletter that is the foundation of a future sports media brand.
Experience the pulse of West coast sports with free weekly insights, stories and news headlines delivered straight to your inbox.PST Media's newsletter was incubated through the Asian American Journalism Association's Catalyst incubator and it was supported by the Maynard Journalism Institute's 200 program. The goal is for it to become a standalone brand.
Contact Us
Want to work with us or learn more about pass results? Got feedback on the newsletter or brand?